— THE LABEL READER —
Verified buyer
The first cleaner I trust completely in my home.
Sarah M.
The Movement · § 01
A household pact · 12,841 members
A household pact, not a wellness pyramid
Finish the under-sink detox.
Then come finish the rest.
You wouldn't drink seed oils. You wouldn't put parabens on your skin. So why are you still spraying formaldehyde on the high chair? The Movement is the household chapter of the wellness story you've been writing for fifteen years. Members get the can. Members write the rest.
The household pact
Wellness was a movement until it hit the kitchen sink. We're finishing what it started.
You spent the last fifteen years reading every label. The cereal box. The seed-oil bottle. The deodorant. The mattress.
And then, when you got to the bottle under the sink — the one you spray on the table where the kids eat — you stopped reading. Not because you didn't care. Because the bottle didn't tell you anything. "Plant-based." "Naturally derived." "Inspired by nature." A label that says nothing, then sells you nothing.
That bottle has been off-limits to the wellness conversation for fifteen years. Not because it's safe — because it's boring. We are taking the bottle back. One concentrate. Eight ingredients. The full lab report. The same standard the rest of your cabinet has had to live by since 2010.
If you finish the wellness detox at the under-sink cabinet, we'd like you to come finish it with us.
For Households Who Read Labels
§ 09 · Join the Movement
For households who read labels
Wellness has a final chapter. We made the membership for it.
For households who already cleaned up their food, their skincare, and their water — and are ready to finish the job. Cancel any time. Free shipping always. The Founder's Edition is limited to the first 10,000 members.
If you're ready to finish the detox you started years ago, starting the Program is the right decision.
Impact ledger · § 04
Modeled · launch baseline
Receipts, not vibes
The collective household ledger. Updated quarterly.
Plastic bottles, formaldehyde not emitted, money not spent on duplicate cleaners. Per-household numbers are modeled from a typical American under-sink cabinet (21 SKUs, GfK 2023). Across-members totals reflect a launch baseline and grow as more households join the Program.
Metric
Per household / yr
Across the Movement
Methodology
Plastic spray bottles retired
20+avg. cabinet swap
Growinglive count · Q4 2026
Industry avg.GfK 2023 basket
Toxic cleaners replaced under one sink
20+single-formula swap
Growinglive count · Q4 2026
ASTM survey2024 cabinet avg.
Shipping weight avoided
~14 lbsconcentrate vs. RTU equiv.
Modeledscales with members
UPS / EPAfreight conversion
Cabinet $ not spent on duplicates
$250+vs. multi-bottle cabinet
Modeledscales with members
Internalbasket math · 2026
VOCs added to indoor air
0vs. typical green brand
0by design
EPA TO-15Eurofins · 2026
Whole-home detoxes · finished
1 homeat a time
Countinglive · updated quarterly
Livemembers log
Verified Customer Reviews · 4.9 ★
§ 07 · The People Who Already Switched
The people who already switched
The label readers got there first.
— THE SENSITIVITY HOUSEHOLD —
Verified buyer
Since switching, my kids' sensitivity issues are gone.
Brittany L.
— THE WELLNESS PARENT —
Verified buyer
Safe without sacrificing results. That's incredibly rare.
Danielle G.
— THE WHOLE-HOME USER —
Verified buyer
I use it on my fruit, sink, bathroom, and car.
Courtney F.
— THE GREEN-CLEANER REFUGEE —
Verified buyer
It cleans better than Windex on glass and mirrors.
Amanda C.
— THE QUIET CONVERT —
Verified buyer
My stainless steel has never looked better.
Rachel P.
The Pact · § 06
What we owe each other
Six pledges. From us, to you.
A subscription should not be a guess. The pact below is what every household on the Program is owed, in writing, regardless of how long they stay. We will not ask you to "earn" any of it.
01
The price you joined at is the price you stay at.
No "intro pricing" that resets. The Program rate locks the day you join. Founders lock 25% for life.
02
Cancel in one click. No script. No survey.
If the cancel button takes more than two clicks from your account page, we'll refund your last shipment.
03
Every claim publishes its lab.
If we say a number on this site, the lab report is on the Science page within 30 days. No exceptions.
04
The empty bottle is a refund.
Don't like it? Send back the empty can within 30 days. No questions, no return shipping, no form.
05
Members vote on the next product.
Founders & Program members get a binding vote on the next SKU. The brand is built with you, not at you.
06
The ingredient list never gets longer.
If we ever add a ninth ingredient, we publish why, with the lab data, before it ships.
Pick your door
Finish the detox. Then come finish the rest.
Twelve thousand households are already in. The Founder's Edition is limited to 10,000. Numbers retire as they go out.
Free shipping · 30-day money-back guarantee · cancel any time